As I begin to work on more sneaker collaborations and begin to expand into more cut and sew it’s been new and exciting to plan things out 18 months in advance. I know the industry standard is to have a project planned far in advance, but the nature of my business has always most often been about 6 months out. Joe Freshgoods: This project was a little harder for me because it’s the longest I’ve worked on something from start to finish. Did you learn anything new or take a different angle in your creative approach? HYPEBEAST: Describe the differences between working on this collaboration and some of your other projects from 2020. Joe Freshgoods discussed his forthcoming Converse collaboration with HYPEBEAST - see the conversation below. Each item is reimagined with Joe’s signature design language from the tie-dye graphics to bold lettering meant to elicit emotions of nostalgic branding. Patchwork-style imagery of graffiti-esque fonts, neon-lit disco floors, t-shirt tags and more are plastered across the high-top silhouette’s upper to shine a light on Joe Freshgoods’ personal relationship with the Illinois metropolis.įor apparel and accessories umbrella, customers will have the opportunity to get their hands on a hoodie, track pant, translucent duffel bag, and two t-shirts. Next on this collaboration’s footwear roster is the Chuck 70 which opts for a more flamboyant motif. Furthermore, the shoes come packaged with silver glitter that is sprinkled along the midsole to portray the intimate lighting and visuals found throughout the nightclubs of the era, as well as interchangeable J-F-G corduroy patches. More upper details arrive by way of the debossed floral patterns visible across the lateral and medial sides in addition to Chevron logos which are upgraded with glossy finishes. Base layers are furnished in all black, and come mated with striking purple tread soul to deliver a hint of soul-inspired energy. The former proposition is engineered with a mix of smooth suede, corduroy and velvet materials. J” in 1976 - and the classical Converse Chuck 70 - a throwback model that was popularized by the Windy City.
#LIGHT CONVERSE VISUALIZER PRO#
The footwear products are split between two silhouettes: the Pro Leather - a retro basketball silhouette closely associated with NBA great Julius Erving aka “Dr.